Over the past month or so, my in-laws have been discussing buying a house that is attached to a campground in northern Illinois that lies on 21 acres of land. The funny thing about this is that they sold their house that was on 8 acres of land to downsize. When discussing this purchase with my wife and I, it was discovered that they were not only going to buy the house, but the campground and all that goes with it. They are going to become business owners and are looking to us to help grow this business.
When I toured the campground and saw the potential, my marketing mind immediately kicked into gear. I started thinking about conducting some sort of marketing research to get insights into the campers mind. The campground doesn’t have any major draw that I could physically see on the campground itself. There isn’t any kind of swimming available on the grounds and is surrounded by corn fields. But that is what makes the challenge fun and exciting.
My main focus will be on the the digital side of marketing. I will be tasked with spreading the word through social media and improving the functionality and look of the website. I’m sure I’ll also be recruited to do some maintenance and other physical labor around the camp ground as well.
I won’t be the sole marketing mind behind this venture. My mother in law works in the marketing department for a major health plan, my wife is a high school business and marketing teacher, and I am pursuing a degree in marketing with a digital emphasis. Between the three of us we should have our marketing bases covered. I am looking forward to applying everything I am learning to good use.